There was a beautiful space.

Once an art gallery.

That became a boutique marketing office in 2010.

But, something unexpected happened.

In 2011, the streets of Egypt filled with millions of voices, bold with revolution.

And, suddenly everything changed.

My brand became irrelevant overnight.

But, the challenge of facing change inspired me to ask, "What do I really stand for?"
And, the answer was not just marketing consultancy.
It was persuasive storytelling that sells.

The kind that connects.

18.213 is a space where great stories can be shared by Egyptian change-makers, that love what they do.

We put a spotlight on how these brands can impact how we learn, think, work and communicate in the era of AI and the digital economy.

So, why 18.213?

Is it a secret code?

No. It’s simply how you can find my space.

It might sound odd for a company name. But, guess what?!

It sparks a different kind of conversation. 

18.213 brings your brand to life

At 18.213 we don’t just craft stories.
We discover them.
Your story isn’t defined by your brand identity or marketing plan.

It’s in your WHY—the inspiration that started it all.

Together, we can build a narrative that comes alive through meaningful words, images, and experiences.
Our unique activations are not just events—they’re immersive brand moments
Your customers don’t just learn about your story.
They feel it.

My 2 decades of marketing, communications and event planning expertise blended with the exposure of living in 3 different continents, has shown that companies that are truly remembered are those that function with a clear purpose and are committed to making a difference in people’s lives.

That is where the magic begins.

18.213 energizes entrepreneurs to tell their story differently.

We do it boldly. With loads of intention. And it's real.

Sahar El Arishy - Founder, Chief Storyteller