Frequently Asked Questions

What are you offering as a service?

We believe in the power of engaging the customer physically with an experiential event, it establishes a unique emotional connection with the brand resulting in IMPACT. Our services cover

• Brand storytelling

• Event planning and management

• Social media marketing

• Networking

What problem are you solving?

Egypt does not have a dynamic brand platform where ideas can be curated and showcased for an exclusive audience. 18.213 spends time understanding your brand narrative and builds an event that impacts how you feel.

What is your edge?

Our equity is two fold we provide an exceptional marketing and event management service that is based on solid expertise and current trends, combined with a unique launch pad that can be leased for 1-2 days to showcase your brand to an exclusive audience.

How does it work?

18.213 curates and manages a 1-2 days event that promotes a big idea that is trending across all platforms. The idea could be linked to art, design, fashion, tourism, health, education or entrepreneurship. Each month 18.213 “pop’s up” differently and attracts a new audience and a new following.

How can I become a client?

18.213 has created a rigorous selection process to ensure the quality and uniqueness of its events. We are constantly scouting for emerging talent through both the mainstream and viral media. We want to ensure that our offering is always innovative and that we host “never-before-seen” brands that build awareness for Egypt’s creative economy.

What are 18.213’s amenities?

• 3 Level modern space

• Street level display window

• Premium location in Maadi

• High visibility to pedestrian traffic

• Opposite Cairo American College (A+ demographic)

• Wi-Fi

• Bathroom

• Climate control environment

• Conference table

• Hanging display rails

• Street parking

How much does it cost?

Our ultimate objective is meeting your brand needs across the board. We have created price packages that are affordable and provide you with highest return on your event experience.

Is there a contract?

Any transaction with 18.213 is governed by a formal contract that is signed by both parties and stipulates a strict payment schedule. Securing a spot in the event series and the work entailed will not be initiated until the contract is signed and the client pays the initial down payment. If the prospect fails to adhere to 18.213’s policy within 3 days of the initial prospect meeting, 18.213 has the right to cancel the agreement and meet the next potential client on the waiting list.

How do you promote the event series?

Our main platform is the social media represented through FB, PINTEREST, YOUTUBE, IG, top online magazines and trending blogs. We also believe in the power of editorials so key mainstream publications are invited to cover our events. Email blasts are used to inform our exclusive mailing lists with upcoming events and activities at 18.213 and it also widens the reach to a demographic that are not using the social media platform.

How will my business benefit?

• Makes your online brand a physical reality

• Taps new market segments

• Brand laboratory to test your idea

• Promotes sales of limited edition products

• Increases your social media following

• Engages your customer with the person behind the brand.

What are the cancellation policies?

• The client would have to inform 18.213 45 -days in advance of a cancellation.

• Defaulting on the 45-day clause would entail the payment of a penalty fee that represents 50 % of the value of the contract.

What can 18.213 provide as auxiliary services?

• Waiting staff

• Food and beverages catering

• AV rental

• Video coverage / photography

• Chairs / tables rental

• Artwork mounting